Rene Wenaweser

Hi, I'm René Wenaweser.

I have over 15 years of experience in online marketing. During this time, I had the chance to work in different areas and to gain a lot of knowhow in software development, product developement and marketing. Combining these skills and helping products to growth is what I love to do.

My skills

Going from software development to online marketing empowered me to understand both sides. I studied Communications (BsC.), which gave me a lot of knowhow in promoting different businesses. I have a well-balanced understanding of my capabilities and I am consistantly focusing on developing my weaknesses to improve my skills. (Currently, reading literature about statistics.) If you are wondering what I do during my time off: My passion besides growth marketing is mountaneering and climbing.

T-shape profil

Base Layer

Statistics
Programming
Product Design & UX
Analytics
Behav. Psychology
Brand Positioning

Marketing Foundation Layer

Customer Experience
Testings
HTML & CSS
Prototyping
Excel Modeling
Funnel Marketing

Channel Expert Layer

FB Ads
Display
Email
Mobile
SEO & ASO
PPC
Content
Viral

What I do

I use the AARRR model a lot for my daily business. It is the most sophisticated framework for a Growth Marketer as it focuses on every step in the customers life cycle. Below you will find some examples from my personal work with the AARRR model. More information about the AARRR framework

Acquisition - Drive people to your site through various channels

Staying up-to-date about new acquisition channels and trying these out is extremely important. At the end it is about finding the right channel to the product to lower costs and increase effectivness (Channel/Product-Fit). I mostly used the following channels

  • ASO
  • SEO
  • SEA
  • Content Marketing
  • Email Marketing

Activation - Drive sign-ups and registration

It is crucial to lower friction during the onboarding and showing your customer in first place, why he should love your product.

  • Constantly optimizing onboarding with data
  • Analysing and displaying the happy moment

Retention- Encourage repeat usage of product features or services

Getting a product/market-fit is the main requirement to start user growth. Building a great product is not good enough. Undestanding the customers needs and improving the users journey step-by-step will lead to a sustainable growth.

  • Setting, monitoring and pushing the team to focus on main KPIs
  • Analysing and displaying the happy moment
  • Using cohorts to understand the users behaviour and to analyse sticky users.

Referral- Motivate sharing and WOM to drive new acquisition

People should love your product and talk about it. Let's help them to do it!

  • Working with sharing loops. Acquiring new users through shared content.
  • Referral Contest
  • Viral coefficient as the main indicator

Revenue- Monetize user behaviour

  • Conversion optimisation
  • Defining business models

Jobs, I rocked

In the past 15 years, I have learned a lot about startups and what is needed to be done in an early stage of a companies development. In my seven years at PwC I gained knowhow in the areas of marketing, corporate firms and what it means to work under preasure. During the last years working for Swisscom I had the exciting opportunity to bring a completely new product to the market.

Head of Experience Design and Marketing

swisscom

Digital Marketing Consultant

pwc

Owner

puresystem

One last thing

Growth Club

The Growth Club is an initative to unite and foster Growth Hacking in the DACH region (Austria, Germany, Switzerland). We are writting about Growth Hacking and also provide an exchange platform for our members.

Hire me

First of all, thanks for taking your time to read through my website. I am sure by now you must be interested in working with me. So, just leave me a message and I will get back to you.